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UPC: 3320018013

The standard of purity. Up to 3x more plaque removal (in hard to reach areas compared to a leading toothpaste). Stain defense technology. Helps remove stains & prevent new ones from setting. At Arm & Hammer, we like to be different. Naturally powered by baking soda, our toothpaste goes beyond cleaning, giving you stronger, healthier teeth and gums. And unlike regular toothpaste, our pure baking soda formulas penetrate deeper throughout your mouth, removing up to 3X more plaque in hard-to-reach places (in hard to reach areas compared to a leading toothpaste). Best of all, we do this gently, and are less abrasive than other toothpastes (data on file). Strengthens enamel. Deep cleans teeth & gums. Freshens breath. Cavity protection. Stain Defense Technology: removes stains & plaque; clean, minty taste; gently cleans teeth; 2 shades whiter smiler (with 6 weeks regular brushing).

Active Ingredients: Sodium Fluoride (0.17% w/v Fluoride Ion) (0.24 %), Anticavity. Inactive Ingredients: Sodium Bicarbonate, PEG-8, Tetrasodium Pyrophosphate, PEG/PPG 116/66 Copolymer, Sodium Percarbonate, Silica, Sodium Saccharin, Flavor, Water, Sodium Lauroyl Sarcosinate, Sodium Lauryl Sulfate.