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UPC: 7124925315
Preference, our true gold standard of beautiful color & shine. Luminous, Mutidimensional Color: Preference's Superior Fade-Defying Color & Shine System creates luminous, lit-from-within color, with natural-looking highs & lows, & beautiful gray coverage. Up to 8 Weeks of Fade-Defying Color: Rich, long-lasting color shines from every strand & resists fading or turning brassy week after week. Sensorial Fragrance: A floral fragrance with amber notes for a sensorial experience at application. Our color protective Color & Shine Conditioner: Formulated with golden camelina oil, anti-oxidant vitamin E & UV filter, helps keep first day color vibrancy & provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. L'Oreal Paris - Because you're worth it.
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