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UPC: 7124925307

Level 3. With shine serum. Up to 8 weeks of fade-defying color. Fade-defying color + shine system. Rich luminous conditioning colorant. Experience Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme Conditioner formulated with Golden Camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. With shine serum. This kit contains: Color optimizing creme, color gel, care supreme multi-dose conditioner (6 weekly treatments), superior colorist gloves, pro-precise applicator, insert. Because you're worth it. Shade guide. 5A is a cocoa brown shade with ash tones, which will minimize red/orange tones. For optimal color results, use on your natural dark blonde to darkest brown hair. Shade tips. If you hesitate between two Preference shades, choose the lightest one. On more than 50% gray, your results will be slightly lighter-looking than the results shown. On red hair, your color results will be medium soft reddish brown. Questions? Need shade advice? Contact the experts at L’Oreal consumer affairs 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Color Optimizing Creme: Aqua/Water/Eau, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide Mea, Ceteareth-25, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate, Phosphoric Acid F.I.L. #D12836/18.

Care Supreme?? Conditioner: Aqua/Water/Eau, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera/Candelilla Wax/Cire De Candelilla, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Lecithin, Tocopherol, Oleth-10, Phenoxyethanol, PPG-5-Ceteth-20, Ethylhexyl Salicylate, Ethylparabentrideceth-12, Chlorhexidine Dihydrochloride, Limonene, Camelina Sativa Oil/Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Phosphoric Acid, Parfum/Fragrance, Geraniol, Disodium Cocoamphodipropionate, Methylparaben, Cetrimonium Chloride, Butylphenyl Methylpropional, Citronellol, Hexyl Cinnamal, Amyl Cinnamal F.I.L. #D42419/2.

Color Gel: Aqua/Water/Eau, Trideceth-2 Carboxamide Mea, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, Pentasodium Pentetate, Ammonium Acetate, Parfum/Fragrance, Sodium Metabisulfite, Resorcinol, P-Phenylenediamine, Erythorbic Acid, Hydroxypropyl Bis(N-Hydroxyethyl-P-Phenylenediamine) HCL, m-Aminophenol, 2, 4-Diaminophenoxyethanol HCl, Alpha-Isomethyl Ionone, Eugenol, Linalool, Citronellol F.I.L. #D33268/2.

Usage advisory-safety warnings:

Important: haircolor can cause an allergic reaction which, in certain rare cases, can be severe. Therefore, you must follow these precautions:

Do not use if:

You have already had a reaction to a haircolor product.

You have a sensitive, itchy or damaged scalp.

If you have a tattoo, the risks of allergic reaction may be increased.

Perform a skin allergy test 48 hours before each use of this product (see insert). Remember to buy your product 2 days ahead of time.

Avoid contact of this product with eyes and skin.

If product gets into eyes, rinse immediately.

Wear gloves provided in kit.

Thoroughly rinse hair after application.

Do not use over compound henna or progressive color.

Wait at least 14 days after bleaching, relaxing or perming before coloring.

Keep product out of the reach of children. Do not apply on children.

Caution: this product contains ingredients which may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows; to do so may cause blindness.

Read and follow the insert.

Specific cautions:

In case of a reaction while coloring hair, such as stinging, rash or burning sensation on the scalp, rinse immediately and discontinue use.

If you experience difficulty breathing, tightness of chest and/or hives or swelling at any place on the body, discontinue use and obtain medical assistance immediately. Before coloring again, consult a doctor.

In rare cases, the use of hair colorants has been associated with skin depigmentation (skin whitening or loss of color). This may be temporary or permanent. If you notice any skin depigmentation or allergic reaction such as pain or severe itching, discontinue use immediately.

Avoid contact with skin and eyes. Do not use to color eyelashes or eyebrows. To do so may cause blindness.

If product gets into eyes, rinse with water. If you are wearing contact lenses, remove them, before rinsing the eyes. Call a doctor if irritation persists.

Wear gloves provided in kit.

Thoroughly rinse hair after application.

For any question relating to your individual sensitivities or specific allergies, consult a doctor.

Do not use on facial or body hair or for any purpose other than coloring your hair. Irritation or injury could occur.

For shades 10NB, 10SB, 10WB do not use on hair recently colored or on relaxed hair. For all other shades, wait at least 14 days after perming, bleaching, or relaxing before coloring.

Do not inhale or ingest. Prepare and use in a well-ventilated area. If swallowed, call a doctor, hospital emergency room or poison control center immediately.

Do not use over compound henna or progressive color.

Keep product out of the reach of children. Do not apply on children.

To use this product, follow the easy application instructions.

Haircolor can cause an allergic reaction.